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2 - RESEARCH
 Perhaps the most important part of developing any
business idea into a successful enterprise is research. By carefully investigating the marketplace, you will gain important perspective on the viability of the project, as
well as insight into who your customers will be and what they expect from your offering. Learn how organizations similar to yours are operating on
the web and you can develop your business to compete successfully by optimizing the strengths of your offerings and exploiting your
competition's weaknesses. You may even find out that your plan is not viable, whether the particular market is already saturated, or your
resources are not sufficient to make it work, or for a myriad of other reasons. This is where research can save you a lot of frustration and lost
time and money. It's much better with sound foresight to say "it won't work" than in unguided hindsight to have to say "it didn't work".
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